The most important form of writing in academics whether for class or for standardized tests is the same skill of persuasion that is monumentally important in life. This 6 page laminated guide has the essentials of building a level of persuasion that cannot be beat. With the task of “selling a jar of trouble” the breakdown of skills to selling an idea, concept or viewpoint in essay form are just as useful for a speech, debate or a sales pitch. Boost scores for essays and on standardized tests for less money than the cost of lunch.

• Communication & Ethos
• Goals
• The Target Audience
• The Unintended Audience
• Engaging the Audience
• Authority & Audience
• Identifying with the Audience (Immersion)
• Venue Matters
• The Vexed Problem of Literacy
• Outline: How to Persuade People to Buy Trouble
• Sample Persuasive Essay & Breakdown